What are the pros and cons of the Name Your Own Price approach to setting an offerings
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What are the pros and cons of the Name Your Own Price approach to setting an offering’s price?
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Pros Much of Pricelines success can be attributed to the companys focus on businesses in the most pr...View the full answer
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Related Book For 
Marketing Management
ISBN: 9780135887158
16th Edition
Authors: Philip Kotler, Kevin Keller, Alexander Chernev
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