What challenges does Air Arabia face? Do you think that the company will be able to maintain

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What challenges does Air Arabia face? Do you think that the company will be able to maintain its leadership position in the LCC market in the Middle East and North Africa? What will happen if other airlines apply the same business model as Air Arabia?

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Marketing Management

ISBN: 9781292092621

15th Global Edition

Authors: Philip Kotler, Kevin Keller

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