What decisions do companies face in designing, managing, evaluating, and modifying their channels?

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■ What decisions do companies face in designing, managing, evaluating, and modifying their channels?

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A Framework For Marketing Management

ISBN: 9780130185259

1st Edition

Authors: Philip Kotler

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Question Posted: Oct 15, 2024 08:01 AM

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What decisions do companies face in designing, managing, evaluating, and modifying their channels?

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A Framework For Marketing Management

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