=+ What implications do they have for marketing planning?

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Marketing Management

ISBN: 9780136026600

13th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Oct 09, 2024 06:03 AM

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=+Consider Porters value chain and the holistic marketing orientation model.
=+How would you structure a marketing plan to incorporate some of their concepts?
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=+ What implications do they have for marketing planning?

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Marketing Management

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