What is a destination audit and how can destination product research help to improve the destination product?

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Marketing And Managing Tourism Destinations

ISBN: 9781032380698

3rd Edition

Authors: Alastair M. Morrison

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Question Posted: Jan 22, 2024 05:00 AM

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What is a destination audit and how can destination product research help to improve the destination product?

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A destination audit is a comprehensive assessment of a destinations assets resources attractiveness and tourism infrastructure This covers a wide rang...View the full answer

Marketing And Managing Tourism Destinations

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