What is consumer-generated advertising, and what are its advantages? What is crowdsourcing, and how is it used

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What is consumer-generated advertising, and what are its advantages? What is crowdsourcing, and how is it used in advertising? What is native advertising? Appendix

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Marketing Real People Real Choices

ISBN: 9780135199893

10th Edition

Authors: Solomon, Michael R

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What is consumer-generated advertising, and what are its advantages? What is crowdsourcing, and how is it used

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Marketing Real People Real Choices

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