What measures could be taken to ensure that licensees do not tarnish the Harry Potter brand?

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Global Marketing Management

ISBN: 9780130332714

4th Edition

Authors: Warren J. Keegan, Mark C. Green

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Question Posted: Oct 10, 2024 12:00 PM

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What measures could be taken to ensure that licensees do not tarnish the Harry Potter brand?

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Global Marketing Management

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