What role does corporate social responsibility play in the Ben & Jerrys business model?

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What role does corporate social responsibility play in the Ben & Jerry’s business model?

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Marketing Management

ISBN: 9780135887158

16th Edition

Authors: Philip Kotler, Kevin Keller, Alexander Chernev

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Question Posted: Dec 25, 2023 08:47 AM

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What role does corporate social responsibility play in the Ben & Jerrys business model?

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Marketing Management

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