When BAT is starting up its international expansion of Vype, would you suggest a standardised or differentiated

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When BAT is starting up its international expansion of Vype, would you suggest a standardised or differentiated product strategy across the target international markets?

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Marketing Management : A Relationship Approach

ISBN: 9798474275802

2nd Edition

Authors: Hollensen, Svend

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Question Posted: Oct 16, 2024 04:00 AM

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When BAT is starting up its international expansion of Vype, would you suggest a standardised or differentiated product strategy across the target international markets?
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When BAT is starting up its international expansion of Vype, would you suggest a standardised or differentiated

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Marketing Management : A Relationship Approach

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