Which actions should be included in DMO member relationship management?

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Member relationship management MRM in a DMO Destination Management Organization is primarily concerned with cultivating and maintaining good relationships with all the members of the organization This could include businesses local government entities organizations and individuals who have a stake in the local tourism industry which a DMO usually supports To efficiently manage these relationships several actions should be included 1 Regular Communication Maintain open communication channels between the DMO and its members through newsletters emails meetings or regular updates on the organizations activities Keep them informed about the organizations objectives strategies and accomplishments 2 Member Engagement Host events webinars workshops and other engagement activities to involve the members in the DMOs initiatives Encourage their active participation in decisionmaking 3 Training and Development Provide training and development opportunities to members to enhance their skills thereby boosting their contribution to the DMOs objectives 4 Feedback Collection Regularly collect and analyze feedback from the members and stakeholders This will show that their opinions are valued and that their input is utilized to shape the future of the DMO 5 Conflict Resolution Have a system for conflict resolution in place Ensuring swift and fair handling of conflicts prevents potential harm to relations ...View the full answer

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