2. What differences are there between sites that have tra- ditional bricks-and-mortar stores and those that do
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2. What differences are there between sites that have tra- ditional bricks-and-mortar stores and those that do not? Does the site encourage consumers to visit the physical store or just to remain an online shopper? Many traditional retailers now have Internet sites. Other online retailers such as Lands' End and L.L. Bean do not have actual stores but practice only direct selling. Visit the sites of one or two popular retailers such as Gap, Pottery Barn, Williams-Sonoma, J. Crew, Banana Republic, or oth- ers. Then visit the site of a direct-only retailer.
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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