3. How do the retailers' Web sites communicate the image or personality of their stores? How are they alike? How are they different? If you had no informa- tion except that available on the Web, would you know what types of products are sold; whether the products sold are expensive, prestige products, or low-priced products; and what types of consumers each retailer is attempting to attract to its stores? How does each site use graphics or other design elements to represent the "setting" as retailers do in their stores? How do they communicate the type of consumer they consider their primary market? Many traditional retailers now have Internet sites. Other online retailers such as Lands' End and L.L. Bean do not have actual stores but practice only direct selling. Visit the sites of one or two popular retailers such as Gap, Pottery Barn, Williams-Sonoma, J. Crew, Banana Republic, or oth- ers. Then visit the site of a direct-only retailer.