Access Uggs website at www.uggaustralia.com. Evaluate the website in terms of its effectiveness, freshness, and the use
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Access Ugg’s website at www.uggaustralia.com. Evaluate the website in terms of its effectiveness, freshness, and the use of alternative marketing methods. What traditional marketing methods did you see? Do you think Ugg has effectively merged traditional and nontraditional advertising methods? Why or why not?
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9780134484136
8th Edition
Authors: Kenneth E. Clow, Donald E. Baack
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