Describe in your own words each of the forms of alternative marketing listed in Figure 10.1. Suppose your best friend has a band that has been playing at the local nightclubs for the last three years. He has asked you to help market his band.

Discuss the pros and cons of each of the alternative marketing methods (see Figure 10.1). Which one would you recommend the band use first? Why? Describe an actual campaign the band could use. Be specific.