According to Nielsen, the majority of people are willing to pay more for foods with health attributes:
Question:
According to Nielsen, the majority of people are willing to pay more for foods with health attributes:
94 percent in Latin America, 93 percent in Asia-
Pacific, 92 percent in the Middle East and Africa, 79 percent in Europe, and 80 percent in North America.
Research your own country and summarize the following:
a. Trends in healthy eating
b. Approximate price differential
c. Whether they are locally or globally supplied
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9780134484136
8th Edition
Authors: Kenneth E. Clow, Donald E. Baack
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