According to Nielsen, the majority of people are willing to pay more for foods with health attributes:

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According to Nielsen, the majority of people are willing to pay more for foods with health attributes:

94 percent in Latin America, 93 percent in Asia-

Pacific, 92 percent in the Middle East and Africa, 79 percent in Europe, and 80 percent in North America.

Research your own country and summarize the following:

a. Trends in healthy eating

b. Approximate price differential

c. Whether they are locally or globally supplied

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