As a business and marketing advisor to a mediumsized business that tends to favor traditional forms of
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As a business and marketing advisor to a mediumsized business that tends to favor traditional forms of communication with their customers, outline how they could benefit from the communications revolution and how technology could have a positive impact on their sales and image. Take into account the fact that they may not even use email to a great extent. You should also assume that they do not have a website and cannot take payments electronically.
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9780134484136
8th Edition
Authors: Kenneth E. Clow, Donald E. Baack
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