What are the discernible consumer buying trends in your own country? Choose a product or service category
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What are the discernible consumer buying trends in your own country? Choose a product or service category and examine how trends have changed over the past few years. What has influenced these changes? Are the changes consumer-led, marketingled, or technological?
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Related Book For 
Integrated Advertising Promotion And Marketing Communications
ISBN: 9780134484136
8th Edition
Authors: Kenneth E. Clow, Donald E. Baack
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