Describe each of the database marketing communications methods identified in the chapter. Go to the website of
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Describe each of the database marketing communications methods identified in the chapter. Go to the website of Sole Rebels (www.solerebels.com). Discuss each of the database-driven marketing communication methods presented in the chapter in relation to Sole Rebels. Explain the importance of each one and describe how Sole Rebels could use each to enhance its communications with visitors to its website.
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9780134484136
8th Edition
Authors: Kenneth E. Clow, Donald E. Baack
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