For the following firms, examine the companies website to determine what segmentation strategy is being used. Describe

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For the following firms, examine the companies’

website to determine what segmentation strategy is being used. Describe the intended target market for the website. What communications objective(s) do you think the company is trying to accomplish? What product-

positioning strategy is being used? Explain your responses.

a. Seiko (www.seikowatches.com)

b. Emirates Airlines (www.emirates.com)

c. Sime Darby (www.simedarby.com)

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Integrated Advertising Promotion And Marketing Communications

ISBN: 9780134484136

8th Edition

Authors: Kenneth E. Clow, Donald E. Baack

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Question Posted: Oct 24, 2024 09:00 AM

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For the following firms, examine the companies website to determine what segmentation strategy is being used. Describe

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Integrated Advertising Promotion And Marketing Communications

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