Go to the authors website at clowbaack.net/video/ ads.html. Watch a television ad for each of the medical

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Go to the authors’ website at clowbaack.net/video/

ads.html. Watch a television ad for each of the medical institutions: DuPage Medical Group, Terrebonne General Medical Center, and St. Francis Medical Center.

For each of the TV ads, identify the primary message of the ad and the image conveyed by the TV ad.

Be specific in describing each medical facility’s image.

If you had to choose among the three for medical services, which would you choose? Why?

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Integrated Advertising Promotion And Marketing Communications

ISBN: 9780134484136

8th Edition

Authors: Kenneth E. Clow, Donald E. Baack

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Question Posted: Oct 24, 2024 09:00 AM

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Go to the authors website at clowbaack.net/video/ ads.html. Watch a television ad for each of the medical

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Integrated Advertising Promotion And Marketing Communications

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