Go to the authors website at clowbaack.net/video/ ads.html. Watch a television ad for each of the financial
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Go to the authors’ website at clowbaack.net/video/
ads.html. Watch a television ad for each of the financial banking institutions: JD Bank, Ouachita Independent Bank, Progressive Bank, and Centric Federal Credit Union. For each of the TV ads, identify the primary message of the ad and the image conveyed by the ad. Be specific in describing each financial institution’s image. If you had to choose among the four for banking services, which would you choose? Why?
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9780134484136
8th Edition
Authors: Kenneth E. Clow, Donald E. Baack
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