Gulf News distributes some 75 million copies per year across the United Arab Emirates. Each day, 120,000
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Gulf News distributes some 75 million copies per year across the United Arab Emirates. Each day, 120,000 copies are distributed, mainly to households and offices.
This makes the newspaper one of the most effective direct-marketing delivery methods in the region. Examine their website (gulfnews.com) and identify what they can offer and how they target consumers.
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Related Book For 
Integrated Advertising Promotion And Marketing Communications
ISBN: 9780134484136
8th Edition
Authors: Kenneth E. Clow, Donald E. Baack
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