How would the three-exposure hypothesis or recency theory apply to this advertising program in its initial stages?

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How would the three-exposure hypothesis or recency theory apply to this advertising program in its initial stages? What about the second campaign after consumers are aware of the dog park?

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Integrated Advertising Promotion And Marketing Communications

ISBN: 9780134484136

8th Edition

Authors: Kenneth E. Clow, Donald E. Baack

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Question Posted: Oct 24, 2024 10:00 AM

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How would the three-exposure hypothesis or recency theory apply to this advertising program in its initial stages?

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Integrated Advertising Promotion And Marketing Communications

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