Which traditional advertising media should the marketing team use for the second campaign? Discuss the pros and

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Which traditional advertising media should the marketing team use for the second campaign? Discuss the pros and cons of each in terms of the Running Free Dog Park campaign and the desire to stimulate trial usage.

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Integrated Advertising Promotion And Marketing Communications

ISBN: 9780134484136

8th Edition

Authors: Kenneth E. Clow, Donald E. Baack

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Question Posted: Oct 24, 2024 10:00 AM

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Which traditional advertising media should the marketing team use for the second campaign? Discuss the pros and

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Integrated Advertising Promotion And Marketing Communications

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