If you were the public relations agency for Lancme and LOral, how would you handle this situation?
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If you were the public relations agency for Lancôme and L’Oréal, how would you handle this situation? What steps would you take and what tactics would you use to ensure that the brand images are not adversely affected?
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9780134484136
8th Edition
Authors: Kenneth E. Clow, Donald E. Baack
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