Should public relations be an integral part of the overall marketing effort? Provide some reasons why this

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Should public relations be an integral part of the overall marketing effort? Provide some reasons why this should not be the case. Give an alternative solution to the question.

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Integrated Advertising Promotion And Marketing Communications

ISBN: 9780134484136

8th Edition

Authors: Kenneth E. Clow, Donald E. Baack

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Question Posted: Oct 25, 2024 04:00 AM

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Should public relations be an integral part of the overall marketing effort? Provide some reasons why this should not be the case. Give an alternative solution to the question.
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Should public relations be an integral part of the overall marketing effort? Provide some reasons why this

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Integrated Advertising Promotion And Marketing Communications

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