Use a search engine to locate three companies on the internet that sell activewear. For each website,
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Use a search engine to locate three companies on the internet that sell activewear. For each website, discuss the types of clothing sold and the types of promotional appeals used. For each website identify the market segmentation strategy you believe is being used and the product positioning strategy that is being used. Justify your choice.
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9780134484136
8th Edition
Authors: Kenneth E. Clow, Donald E. Baack
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