What is the first step in the information search when a consumer decides that they need to

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What is the first step in the information search when a consumer decides that they need to make a purchase and there are alternatives open to them?

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Integrated Advertising Promotion And Marketing Communications

ISBN: 9780134484136

8th Edition

Authors: Kenneth E. Clow, Donald E. Baack

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Question Posted: Oct 24, 2024 09:00 AM

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What is the first step in the information search when a consumer decides that they need to make a purchase and there are alternatives open to them?
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What is the first step in the information search when a consumer decides that they need to

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Integrated Advertising Promotion And Marketing Communications

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