Look up each of the following brands on the internet. Discuss the image conveyed by each brand’s website. Describe the four tests of quality logos and brand names presented in the chapter. How well do each of the brands meet these tests? Identify the ingredients necessary to build powerful brands present in the chapter. Evaluate each brand along these dimensions.

a. Canyon Beachwear (www.canyonbeachwear.com)

b. Applebee’s (www.applebees.com)