You are a local restaurant manager who has recently been on a training course run by the

Question:

You are a local restaurant manager who has recently been on a training course run by the Institute of Direct Marketing on direct and database marketing. You have decided to set up your own marketing database on your business PC using Access.

• What information would you keep on the database?

• How would you acquire and maintain the data?

• What marketing applications would the database support?

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Aysha Ali

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