1. If Kimmel decides to conduct a study to address the marketing research problem, what research design...
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1. If Kimmel decides to conduct a study to address the marketing research problem, what research design should be adopted?
Relate the different phases of the research design to specific aspects of the marketing research problem.
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Related Book For
Basic Marketing Research: Leeds University Business School
ISBN: 207990
4th Edition
Authors: Malhotra, Naresh K
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