1. The methods used by Kimmel and his team to identify the marketing research problem were __________....

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1. The methods used by Kimmel and his team to identify the marketing research problem were __________.

(Describe the general approach used and include details that assist in evaluating the quality of the results.)

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Basic Marketing Research: Leeds University Business School

ISBN: 207990

4th Edition

Authors: Malhotra, Naresh K

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Question Posted: Oct 10, 2024 06:00 AM

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1. The methods used by Kimmel and his team to identify the marketing research problem were __________....

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Basic Marketing Research: Leeds University Business School

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