1. The most important understanding about Baskin-Robbins as an organization that led the firm to consider a...
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1. The most important understanding about Baskin-Robbins as an organization that led the firm to consider a new logo as part of problem definition was __________.
(Identify the facts, observations, and/or data Kimmel and his team are using to support their conclusions. Be quantitative.)
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Related Book For
Basic Marketing Research: Leeds University Business School
ISBN: 207990
4th Edition
Authors: Malhotra, Naresh K
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