1. What sampling plan was adopted for the mall-intercept survey? How could this sampling plan be improved?...

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1. What sampling plan was adopted for the mall-intercept survey?

How could this sampling plan be improved?

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Basic Marketing Research: Leeds University Business School

ISBN: 207990

4th Edition

Authors: Malhotra, Naresh K

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Question Posted: Oct 10, 2024 06:01 AM

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1. What sampling plan was adopted for the mall-intercept survey? How could this sampling plan be improved?...

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Basic Marketing Research: Leeds University Business School

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