10. What are the issues involved in designing multiple-choice questions? What are the guidelines available for deciding...

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10. What are the issues involved in designing multiple-choice questions?

What are the guidelines available for deciding on question wording?

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Basic Marketing Research: Leeds University Business School

ISBN: 207990

4th Edition

Authors: Malhotra, Naresh K

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Question Posted: Oct 14, 2024 01:00 AM

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10. What are the issues involved in designing multiple-choice questions? What are the guidelines available for deciding...

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Basic Marketing Research: Leeds University Business School

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