2...... Why waste time doing basic data analysis? Why not just conduct sophisticated multivariate data analysis

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2...... “Why waste time doing basic data analysis? Why not just conduct sophisticated multivariate data analysis ”

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Basic Marketing Research: Leeds University Business School

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4th Edition

Authors: Malhotra, Naresh K

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Question Posted: Oct 14, 2024 01:00 AM

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2. Why waste time doing basic data analysis? Why not just conduct sophisticated multivariate data analysis (see Chapter 15)? Discuss.
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Basic Marketing Research: Leeds University Business School

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