4. Ask the class or specific teams to develop an approach (analytical framework and models, research questions,
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4. Ask the class or specific teams to develop an approach
(analytical framework and models, research questions, hypotheses, and identification of the information needed). Through class discussion, arrive at a consensus.
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Related Book For
Basic Marketing Research: Leeds University Business School
ISBN: 207990
4th Edition
Authors: Malhotra, Naresh K
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