3. Jointly with the client, the instructor should make a presentation to the class discussing the management
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3. Jointly with the client, the instructor should make a presentation to the class discussing the management decision problem and the marketing research problem.
The students should come up with formal definitions of the management-decision problem and the marketing research problem. In conjunction with the client, arrive at consensual definitions.
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Related Book For 
Basic Marketing Research: Leeds University Business School
ISBN: 207990
4th Edition
Authors: Malhotra, Naresh K
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