6. Visit the Web site of the U.S. Census Bureau (www.census.gov). Write a report about the secondary
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6. Visit the Web site of the U.S. Census Bureau
(www.census.gov). Write a report about the secondary data available from the Bureau that would be useful to a fast-food firm such as McDonald’s for the purpose of formulating a domestic marketing strategy.
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Related Book For
Basic Marketing Research: Leeds University Business School
ISBN: 207990
4th Edition
Authors: Malhotra, Naresh K
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