2. Why are a low average retail margin and a high turnover rate in a retail outlet...

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2. Why are a low average retail margin and a high turnover rate in a retail outlet a viable combination for retail financial success? What would happen if margin and turnover were both low? Both high? Can you think of retailer examples that fit

(a) a low margin and high turnover strategy;

(b) a high margin and low turnover strategy; or

(c) a high margin and high turnover strategy?

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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