7. In a pretest, respondents were asked to express their preference for an outdoor lifestyle (V1) using

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7. In a pretest, respondents were asked to express their preference for an outdoor lifestyle (V1) using a 7-point scale (1 = not at all preferred, 7 = greatly preferred).

They were also asked to indicate the importance of the following variables on a 7-point scale (1 = not at all important, 7 = very important)......

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Basic Marketing Research: Leeds University Business School

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Authors: Malhotra, Naresh K

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Question Posted: Oct 14, 2024 01:00 AM

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7. In a pretest, respondents were asked to express their preference for an outdoor lifestyle (V1) using

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Basic Marketing Research: Leeds University Business School

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