8. Using an electronic questionnaire design package, such as Qualtrics (included with this book), design a questionnaire
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8. Using an electronic questionnaire design package, such as Qualtrics (included with this book), design a questionnaire to measure consumer preferences for sneakers. Then, develop the same questionnaire manually. Compare your experiences in designing this questionnaire electronically and manually.
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Basic Marketing Research: Leeds University Business School
ISBN: 207990
4th Edition
Authors: Malhotra, Naresh K
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