European capital cites. Although the resulting sample of 2,500 is fairly representative on all other demographic variables,

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European capital cites. Although the resulting sample of 2,500 is fairly representative on all other demographic variables, it underrepresents the upper income households. The marketing research analyst who reports to you feels that weighting is not necessary. Discuss this question with the analyst (a student in your class).

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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