European capital cites. Although the resulting sample of 2,500 is fairly representative on all other demographic variables,
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European capital cites. Although the resulting sample of 2,500 is fairly representative on all other demographic variables, it underrepresents the upper income households. The marketing research analyst who reports to you feels that weighting is not necessary. Discuss this question with the analyst (a student in your class).
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Related Book For
Marketing Research: An Applied Approach
ISBN: 187937
3rd Edition
Authors: Naresh K. Malhotra, David F. Birks
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