You are the project manager for a data analysis firm. You are supervising the data preparation process

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You are the project manager for a data analysis firm. You are supervising the data preparation process for a large survey on personal hygiene issues. The data were collected via a postal survey and 1,823 questionnaires have been returned. The response rate was excellent, partially due to an excellent prize draw that accompanied the survey.

However, you are suspicious about the quality of many responses and

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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