How may operational data held in organisations help to build up an understanding of customer behaviour?

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How may ‘operational data’ held in organisations help to build up an understanding of customer behaviour?

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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Question Posted: Oct 26, 2024 05:00 AM

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1 How may operational data held in organisations help to build up an understanding of customer behaviour?
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How may operational data held in organisations help to build up an understanding of customer behaviour?
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How may operational data held in organisations help to build up an understanding of customer behaviour?

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Marketing Research: An Applied Approach

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