What is a customer database? Why may a marketing researcher wish to analyse the data held in

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What is a customer database? Why may a marketing researcher wish to analyse the data held in a customer database?

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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Question Posted: Oct 26, 2024 05:00 AM

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What is a customer database? Why may a marketing researcher wish to analyse the data held in

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Marketing Research: An Applied Approach

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