Identify the type of scale (nominal, ordinal, interval or ratio) used in each of the following. Give

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Identify the type of scale (nominal, ordinal, interval or ratio) used in each of the following. Give reasons for your choice.

a I like to listen to the radio when I am revising for exams Disagree Agree

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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Question Posted: Oct 26, 2024 05:00 AM

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Identify the type of scale (nominal, ordinal, interval or ratio) used in each of the following. Give

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Marketing Research: An Applied Approach

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