8 Identify the type of scale (nominal, ordinal, interval or ratio) used in each of the following....

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8 Identify the type of scale (nominal, ordinal, interval or ratio) used in each of the following. Give reasons for your choice.

a I like to listen to the radio when I am revising for exams Disagree Agree 1 2 3 4 5 b How old are you? _______________ c Rank the following activities in terms of your preference by assigning a rank from 1 to 5: (1 = Most preferred, 2 = Second@most preferred, etc.):

(i) Reading magazines

(ii) Watching television

(iii) Going to the cinema

(iv) Shopping for clothes

(v) Eating out.

d What is your university/college registration number? _______________ e In an average weekday, how much time do you spend doing class assignments?

(i) Less than 15 minutes

(ii) 15 to 30 minutes

(iii) 31 to 60 minutes

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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