8 Identify the type of scale (nominal, ordinal, interval or ratio) used in each of the following....
Question:
8 Identify the type of scale (nominal, ordinal, interval or ratio) used in each of the following. Give reasons for your choice.
a I like to listen to the radio when I am revising for exams Disagree Agree 1 2 3 4 5 b How old are you? _______________ c Rank the following activities in terms of your preference by assigning a rank from 1 to 5: (1 = Most preferred, 2 = Second@most preferred, etc.):
(i) Reading magazines
(ii) Watching television
(iii) Going to the cinema
(iv) Shopping for clothes
(v) Eating out.
d What is your university/college registration number? _______________ e In an average weekday, how much time do you spend doing class assignments?
(i) Less than 15 minutes
(ii) 15 to 30 minutes
(iii) 31 to 60 minutes
Step by Step Answer:
Marketing Research Applied Insight
ISBN: 187940
6th Edition
Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra