Imagine that you are conducting an image study for the online dating agency www.match.com. What elements of

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Imagine that you are conducting an image study for the online dating agency www.match.com. What elements of the way that it presents its services and how its customers use the site could help you in an exploratory stage of this study?

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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