Visit the website of the research organisation JD Power and Associates, www.jdpower.com. Work through its corporate site

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Visit the website of the research organisation JD Power and Associates, www.jdpower.com. Work through its corporate site and choose a study that it has conducted to examine. What research design has it used for this study and what potential error issues could emerge given the nature of what it was investigating?

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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